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Omaha Performing Arts_interior

Who’s in Your Seats?

True Ticket's state-of-the art secure digital ticket delivery service reveals your shadow audience™

CONNECT WITH US

DIGITAL TICKET DELIVERY

REVEAL YOUR SHADOW AUDIENCE

You may think you know who’s attending your events, but most venues only know the ticket buyer. With True Tickets secure digital tickets, when a buyer shares a ticket, we capture the recipient's email from every accepted transfer and log their contact details directly in your CRM. This reveals your hidden shadow audience, enabling you to market directly to the people who really attended, driving loyalty, repeat visits, and increased revenue.

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19.7M Secure Digital Tickets Delivered
2.7M Tickets Shared
750K NEW REGISTRATIONS FROM TICKET SHARING
#YOURTICKETSYOURRULES

How True Tickets Works

True Tickets is a secure digital ticket delivery service that empowers arts and cultural venues to deliver a frictionless patron experience. Block fraud with dynamic QR codes that refresh continuously to reduce duplicate scans. From secure mobile ticketing to real-time shadow-audience insights, True Tickets helps venues cut costs, boost revenue, and build lasting audience connections.

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Homepage security shield icon (64 x 64 px) Secure Ticket Delivery
Secure Ticket Delivery

Deliver tickets digitally with continuously-refreshing dynamic QR codes to reduce fraud and duplicate scans and ensure only valid ticket holders gain entry

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Homepage Patron Experience Preview iphone demo icon Seamless Patron Entry
Seamless Patron Entry Digital tickets load directly onto patrons’ mobile devices and scan instantly at entry.  Password-less login and contactless delivery boost accessibility
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Homepage ticket sharing icon (64 x 64 px) Ticket Sharing & Resale
Ticket Sharing & Resale

Patrons can share or resell tickets instantly, subject to venue-defined, rules-based controls managed natively through Tessitura to prevent unauthorized transfers

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Tessitura icon Tessitura Integration
Tessitura Integration

Every ticket delivery, share, and scan is captured and synced back through a deep Tessitura integration that others can't match

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Homepage Patron Insights growth chart icon-1 Shadow Audience Insights
Shadow Audience Insights True Tickets uses first-party ticketing data to reveal your shadow audience, actual attendees who received shared tickets, and syncs actionable patron activity directly into your CRM
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NURTURE NEW AUDIENCES
NURTURE NEW AUDIENCES

Transform revealed shadow-audience data into new Tessitura segments and launch marketing campaigns that drive repeat visits, increase revenue, and nurture patron loyalty

TRY THE BRANDED TICKET WALLET DEMO

EXPERIENCE TRUE TICKETS FOR YOURSELF

See how True Tickets secure digital ticketing makes everything easier—try our demo branded ticket wallet and discover how to enhance your patron experience.

 

Try Our Demo

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“2024 was our first full year with True Tickets, and the impact has been nothing short of transformative. The service paid for itself in just a few months—and has continued to deliver. The revenue we’re generating through this partnership is enabling us to invest strategically in ways that simply weren’t possible before.”
Casey Patterson_San Diego Symphony
Casey PattersonDirector of Ticket Services, San Diego Symphony
“Our collaboration with True Tickets will enable us to provide a much simpler and more accessible ticketing experience for our audiences.”
Sophie Wybrew-Bond_Royal Ballet and Opera-1
Sophie Wybrew-BondChief Commercial Officer, Royal Ballet and Opera
“We are thrilled to work closely with True Tickets to enhance our visitor experience.”
Mike Onysko_Intrepid Museum-1-1
Mike OnyskoVice President of Marketing, Intrepid Sea, Air, & Space Museum
“New York City Ballet is excited to partner with True Tickets, which shares our vision for innovation in the arts, to offer our patrons an even more secure and streamlined way to experience the ballet.”
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Karen GirtyDirector of Marketing, New York City Ballet
“Our partnership with True Tickets represents a pivotal moment. We are excited to enhance the way our patrons experience live events and maintain the highest standards of accessibility and security.”
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BT McNichollProducing Artistic Director, La Mirada Theatre
“Our partnership with True Tickets reflects the Lensic’s ongoing dedication to enriching our community through the arts while enhancing the experience of every patron who walks through our doors.”
Joel Aalberts_Lensic-1
Joel AalbertsExecutive Director at Lensic Performing Arts Center