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TRUE TICKETS
SECURE DIGITAL TICKET DELIVERY
SECURE TICKET DELIVERY
DYNAMIC QR CODES REDUCE FRAUD AND ABUSE
Patrons access digital tickets in their branded ticket wallet, a hyper-performant web application for fast mobile loading. True Tickets digital tickets display a dynamic QR code that continuously refreshes to reduce fraud and duplicate scans; expired codes scan as invalid. Each scan pings True Tickets for real-time validation. Ticket transfers and other interactions sync back into Tessitura, and write to “Order Seat History” for a complete audit trail. QR code refresh requires only 200 bytes. You can generate several thousand QR codes for roughly the same bandwidth as a single print-at-home PDF.
TICKET SHARING
SET GRANULAR RULES—REVEAL WHO'S REALLY IN YOUR SEATS
True Tickets’ lets you specify who can share, when they can share, and how many times a ticket can change hands- all right inside Tessitura. Rules cascade from global → performance → price type → individual patron, so your team can tighten or relax policies without IT requests.
HOW IT WORKS
- "Share" button appears only if rules allow
- Ticket holder taps "Share" in the branded ticket wallet, selects tickets, and sends link to Invitee
- Invitee clicks link, logs in or registers a new account, and accepts the shared ticket with dynamic QR code
- Each "share" writes data back to Tessitura in real time, giving you the guest’s name, email, and details about each step of the process
KEY BENEFITS
- Reveal your shadow audience™ (91% of transfers are accepted)
- Each share writes the contact information and email from accepted transfers into Tessitura CRM.
- Target your revealed shadow audience with marketing campaigns that foster loyalty, drive repeat attendance, and increase revenue
- Limit unauthorized resale, price gouging, and abuse with sharing rules
- Simplify ticket sharing experience for your patrons and their guests
PASSWORD-LESS LOGIN
EMAIL ACCESS CODES. END FORGOTTEN PASSWORDS
Patrons request a secure access code, open the branded ticket wallet in any browser, and add tickets to Apple or Google Wallet with one press—no password needed.
- Shorter Entry Lines — Seattle Opera cut wait time 18%
- Less Support Overhead — Skip password-reset emails
- Built-In Accessibility — Meets WCAG 2.2 AA guidelines
CUSTOM CONTENT BLOCKS
PERSONALIZED MESSAGING THAT LIVES ON EACH TICKET
Custom content blocks are a simple tool that drives engagement and incremental revenue. Deliver custom content above or below the QR code, tailored by event or ticket to promote anything you want an attendee to see as they use their tickets:
- Upsell offers (parking vouchers, future events)
- Sponsorship recognition and messaging
- Surprise and delight campaigns
- Pre-show tips (arrival guidance, accessibility info, parking tips, special instructions)
- Benefits redemption and reminders (drink vouchers, merchandise discounts, lounge access)
GOOGLE & APPLE WALLET INTEGRATION
TICKETS ADDED TO THE WALLETS WITH DYNAMIC QRC
Apple Wallet and Google Wallet Integrations let venues offer a single action to add all tickets to Google or Apple Wallet, ensuring each ticket is instantly available for scanning. Visitors use "Add to Google/Apple Wallet" to store single or multiple tickets at a time in their device-native wallet, keeping them easy to access while maintaining True Tickets ticket security via a dynamic QR code. Seat type labels (Accessible, VIP Lounge, etc.) appear natively. When a visitor no longer has access to a ticket (returns, shares, etc.), the corresponding pass automatically moves to the Wallet’s “Expired” section. Full ticket details download on first add, and high-resolution logos keep your branding sharp.
PATRONSAFE™ TICKET RESALE
PatronSafe Ticket Resale let's your patrons list tickets authorized for resale in three taps, with no new sign-ups required.
Toggle on resale by performance or price type, set price caps or floors, and let us handle instant listing. Listings post instantly to 12+ marketplaces—StubHub, SeatGeek, GoTickets and more.
When a ticket sells, we remove it from every other site to prevent duplicate sales, deliver a secure dynamic QR code to the new buyer’s ticket wallet, and sync their name and contact information back into Tessitura.
Finance teams love the automated Stripe payouts (with a net-zero impact on Tessitura GL records), and box-office staff see far fewer “I paid but can’t get in” calls.
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Ethical pricing — Enforce pricing caps to keep tickets fair
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Commission revenue — Automatically collect resale fees
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First-party data — Resale buyers sync as new CRM records in real time
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Proven in the field — Successfully launched by Walton Arts Center and Nashville Symphony
- PatronSafe Ticket Resale is included in the core True Tickets service at no extra cost
- 01 TESSITURA REQUIREMENTS
- 02 INSTALL PAINLESSLY
- 03 CONTROL & CONFIGURATION
- 04 RULES-BASED TICKET SHARING
- 05 PATRONSAFE TICKET RESALE
- 06 SHADOW AUDIENCE DATA
TESSITURA REQUIREMENTS
We integrate directly with your Tessitura system. No extra hosting or third-party services needed. We're compatible with all Tessitura instances including:
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Tessitura Cloud Hosting (formerly RAMP)
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Self-hosted installs
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Consortia
INSTALL PAINLESSLY
Quick Install: No new hardware or complex software required. You have full control from day one.
Tessitura Cloud Hosting (RAMP) - True Tickets works directly with Tessitura Support to complete setup:
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A single SQL script is applied to your Tessitura database
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The True Tickets Service Interceptor is installed
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Total install time: 30 minutes or less
Self-Hosted Tessitura
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Run a single SQL script in your Tessitura database
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Install the True Tickets Service Interceptor
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Total install time: 30 minutes or less
CONTROL & CONFIGURATION
We give your ticketing team complete control over the integration.
- Native Configurations: Leverage System Tables, Production Element Content Types, Constituent Attributes, and other native Tessitura features to manage delivery, policies, and appearance
- Delivery Method: Use True Tickets alongside any other Delivery Method you support
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QR Code Time Fencing: Able to deliver tickets without QR codes, and determine when they will start displaying
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Enable/Disable by Context: Turn delivery on or off by Performance, Season, Season Type, or Constituent Type
RULES-BASED TICKET SHARING
Empower your patrons to share tickets exactly how you choose, with full ticket chain-of-custody tracking in Tessitura.
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Can Share: Let patrons share tickets
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Can Reshare: Allow a shared ticket to be forwarded again
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Can Share All: Permit an order owner to share every ticket (otherwise they must keep at least one for the given performance)
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Granular Control: Apply rules at System, Production Element, Price Type, Constituent, or Order level
PATRONSAFE TICKET RESALE
Protect your brand and unlock new revenue with ethical, controlled resale.
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Define Resale Rules: Set policies to control which tickets can be resold, when and how
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Marketplace Reach: Publish listings to your choice of 12+ integrated platforms for maximum visibility
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Auto-Delist on Sale: Listings are removed from marketplaces the moment a ticket resells
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Seamless Sync: Every buyer becomes a Constituent in Tessitura for targeted marketing and fundraising campaigns
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Full Visibility: Track all resale activity and the complete chain of custody in Tessitura
SHADOW AUDIENCE DATA
Every share and resale becomes actionable data in Tessitura.
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New Constituent Records: Guests accepting shared tickets or buying resold tickets have an account in Tessitura, capturing name, email, opt-in permissions, and more
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Order Seat History Events: True Tickets logs every delivery, void, share, reclaim, and reassign directly in the Order History tab
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Data Everywhere: View and leverage shared-ticket recipient data in Orders, Ticket History, Lists, Extractions, and Tessitura Analytics
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Fuel Marketing & Fundraising: Use this new data to generate insights and unlock revenue from patrons you never knew you had
FIRST-PARTY PATRON DATA
True Tickets captures each ticket event—delivery, share, acceptance, and reclaim—and writes it back to Tessitura along with name and email of the patron accepting shared tickets. The data is immediately available in Tessitura Lists, Extractions and Analytics, so your team can build segments, dashboards, and reports that you couldn't before.
Every accepted share adds a name and email to your CRM
Build targeted Lists inside Tessitura
Use native analytics to tie ticket and donation spend to shadow audience members revealed through sharing
FREQUENTLY ASKED QUESTIONS
True Tickets integrates directly into Tessitura, extending existing ticketing operations with secure digital delivery, audience visibility, sharing and resale controls, and real-time guest communication capabilities.
The platform works across Tessitura Cloud Hosting (formerly RAMP), self-hosted environments, and consortia models. Installation is lightweight and typically completed in 30 minutes or less using a single SQL script and the True Tickets Service Interceptor.
Organizations maintain control directly inside Tessitura using native system tables, constituent attributes, delivery methods, and production element content types. Delivery activity, ticket sharing, resale activity, and scans update Order Seat History in real time, helping organizations maintain visibility into who ultimately holds and uses each ticket.
No. True Tickets works alongside Tessitura as a digital delivery, security, and control layer.
Organizations continue managing ticketing operations within Tessitura while extending existing workflows with secure digital delivery, audience visibility, controlled sharing and resale, real-time communication, and modern mobile ticketing capabilities.
Dynamic QR codes continuously refresh in real time, helping expired screenshots scan as invalid. Organizations can also configure when QR codes appear, including delaying QR code visibility until closer to the event.
True Tickets helps maintain a single valid version of the ticket in circulation by governing how tickets are shared or resold after delivery. Organizations can define who can share or resell tickets, when transfers are allowed, how many times a ticket can change hands, approved resale marketplaces, and resale pricing rules.
Tessitura’s access control system already prevents duplicate scans from validating successfully. True Tickets helps reduce situations where multiple versions of the same ticket are circulating in the first place.
If a guest can no longer attend, they can securely resell their ticket through approved resale workflows, helping venues keep seats filled while giving guests a safer, venue-governed way to recover their ticket cost.
At the venue, guests move through entry lines more efficiently using dynamic QR codes designed for fast mobile scanning. The lightweight digital ticket experience is built to perform reliably in crowded venue environments with limited cellular connectivity or congested Wi-Fi.
The ticket itself becomes a live communication and audience engagement channel. Venues can place custom content blocks directly inside the digital ticket experience, including helpful parking instructions, food and beverage links, membership promotions, donor messaging, future event recommendations, and other contextual information relevant to the guest experience.
If an event is postponed or canceled, venues can update ticket status in real time directly inside the ticket so the person actually attending sees the latest information immediately, helping guests avoid unnecessary travel, confusion, and disrupted plans.
True Tickets was intentionally built as a flexible integration layer designed to scale across ticketing and CRM ecosystems. While Tessitura is our current supported integration, we’re actively building additional custom integrations for organizations outside the Tessitura ecosystem and and welcome conversations about future integration opportunities. Contact support@true-tickets.com if you’d like to discuss.
If a guest wants to send a ticket to a friend or family member, they simply tap the “Share” button directly within the digital ticket. They follow a simple workflow to add the recipients contact information and share. Upon accepting the ticket, the new recipient’s ticket appears directly in the new ticket holder’s wallet, creating a simple and intuitive sharing experience for guests.
Accepted shares update Tessitura and Order Seat History in real time, helping venues maintain visibility into who currently holds the ticket and who ultimately attended. Accepted shares also write guest contact information directly into Tessitura CRM, revealing the shadow audience.
Once resale is enabled, guests can tap the “Resell” button directly on the digital ticket and list tickets they can no longer use to the approved resale marketplaces. This gives guests a simple, venue-approved way to recover their ticket cost when plans change, while helping venues keep seats filled instead of going unused. When the ticket is purchased, the listing is automatically withdrawn from all marketplaces where it appeared, and the ticket transfers automatically to the new buyer through True Tickets.
The new ticket holder’s information writes directly into Tessitura CRM while resale activity and attendance history update Order Seat History in real time, helping venues maintain visibility into who currently holds the ticket and who ultimately attended the event.
For Tessitura Cloud Hosting (formerly RAMP) and self-hosted environments, setup typically involves applying a lightweight SQL script and installing the True Tickets Service Interceptor. Most implementations are completed in approximately 30 minutes once prerequisites are in place.
No new scanning hardware or large software deployment is required.
Organizations can configure QR code time fencing, including delaying when QR codes become visible before the event, helping further reduce screenshot misuse and unauthorized ticket circulation.
Guests can also add tickets directly into Apple Wallet or Google Wallet with a single tap for even faster access at the venue. True Tickets supports password-less login using secure email access codes, helping guests access tickets quickly without creating new accounts or remembering passwords.
The digital ticket experience is designed for fast mobile performance in crowded venue environments and is WCAG 2.2 AA accessible for a simple, intuitive guest experience.
Guests can add tickets directly to Apple Wallet or Google Wallet ahead of arrival, keeping tickets easy to access at the venue even with limited connectivity. The branded digital ticket wallet itself is also built as a lightweight, hyper-performant web application optimized for fast mobile loading in crowded environments.
Even when tickets are stored in Apple Wallet or Google Wallet, venues still maintain the benefits of dynamic QR codes, real-time ticket updates, and secure ticket controls connected to the True Tickets system.
Because organizations maintain visibility into delivery history, sharing activity, resale activity, and scan history inside Tessitura and Order Seat History, box office teams can resolve guest issues more quickly and confidently.